Assessing Your Skin Care Needs and GoalsIdentify Your Skin Type: Oily, Dry, Combination, and SensitiveYour skin changes with humidity, stress, and age. To assess your needs, you must observe it without judgment. I've found that most people misidentify their type...
Designing High-Impact Cosmetics BannersChoosing the Right Color Palette for Beauty ProductsFor a skin care product banner, color determines the initial impression with a browsing customer. High-impact cosmetics banners rely on psychology, not neon excess. Soft peach...
Types of Face Masks and Their BenefitsMost people treat their skin care mask as an afterthought. That is a mistake! Different masks solve different problems. Clay masks pull out impurities from clogged pores. They work best for oily skin. Hydrating masks, often made...